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RESEARCH & INNOVATION

Research grants and facilities to bring your ideas live.

   

 

 

 

PROGRAM OVERVIEW

In today’s VUCA world, everything is changing; from customer expectations, to the products companies offer them, and of course the supporting technology.  If we are to offer customers the kind of experience they desire, it is imperative to  create greater focus on the design of products, encompassing the entire product lifecycle, to ensure their contextual relevance and performance. Product Management thus becomes an organizational lifecycle function, which has bearing on all parts of the Organization.

 

As the word ‘lifecycle’ implies, product management spans all phases of a product. From strategizing and conceptualising a product, to its development, manufacturing, and marketing. While ensuring that it is in sync with market requirements, it is also important to evangelise the ‘product’ internally within the organization. Other related topics like product engineering and product development, planning customer service, planning and executing the roadmap, in terms of updates and upgrades; and finally, sun-setting the product at the appropriate time. product manager has been rightly described as being the CEO of the ‘product’. Needless to say, product management as a skill, is in very short supply, given the wide canvas of diverse (at times conflicting), tasks.

 

Most organizations make do with product managers who have grown into the role, from related, partial roles, such as project manager, product owner, business analyst, etc. And, there are not many formal education programs in this space. Hence, it became a necessity to groom product managers from within, by equipping them with skills across the product management spectrum.

 

A comprehensive program, addressing all the interdisciplinary areas will prepare product managers to take on the challenges and address the diverse needs, giving appropriate depth to each sub role, and transform the way product management is perceived within the organization, and the way the organization is perceived in the customer ecosystem.

 

Manipal Global Academy of IT has a comprehensive program which addresses this need - a formal PG Program in Product Management. The curriculum has been put together in consultation with all stakeholders in the product management space, and curated by practitioners with IT background  across domains and expertise in  product design and customer ecosystem. A round table conference is also arranged to take the various views from experts across product /service landscape.

PROGRAM OBJECTIVES

Enable talented professionals in the IT industry to become future product managers through a rigorous learning program that will help them: 

  • Understand the complex and diverse nature of the role 
  • Develop a deep understanding of the concepts of Product Management 
  • Develop the ability to use various tools and techniques used by successful product managers 

PROGRAM DETAILS

  • ELIGIBILITY: IT professionals with two or more years of experiene and with a minimum score of  50% in qualifying examination throughout are eligible for the program
  • PROGRAM FEE: The program fee for PG Diploma in Product Managment is INR 5,00,000 plus 15% service tax with opportunity of scholarships. Scholarships are based on the participant's eligibilty and performance in the assessment, they may be offered a merit based scholarship of maximum upto INR 1,00,000 per person.
  • DURATION: PG Diploma in Product Management by Manipal University is 11 month program. Classes will be delivered mainly via face-face sessions. The program follows a instructor led training methodology supported by webinars and video based modules. Online learning is through our award winning Learning Management System, EduNxt™ 

PROGRAM OUTCOME

On completing this program, participants will be able to:

  • Transform themselves from being vertical specialists to horizontal generalists
  • Successfully manage products throughout the product life cycle
  • Effectively employ tools and technology required for successful product management at their workplace
PRODUCT MANAGEMENT BLOGS

RESEARCH & INNOVATION

Research grants and facilities to bring your ideas live.

Why take up Product Management?

Ideating the ‘next big thing’ is the first and the simplest step in product creation, there are very few people who have the knowledge or skills to bring the product to life. As a product manager you will have a deep understanding or various other business intersections such as design, technology, sales, research, customer service etc. allowing you to understand if the product is workable for the business needs, desired by your consumers, and technically viable. Product managers work with the stakeholders, senior management, developers, designers, sales persons to ensure that the product meets both business and consumer needs.

Product Management Program Benefits

  • Steady increase in the number of IT product companies
  • Rapidly evolving role of product managers in organizations
  • 20,000 product management positions open on LinkedIn in 2015
  • About 22% product managers grow into the role of President/CEO/Managing Directors.

PROGRAM USPs

  • Program designed and delivered by practising experts and industry leaders
  • PG Diploma from India’s premier university – Manipal University
  • Case study driven curriculum, industry relevant problems
  • Part time program, no disruption to career while you learn

PROGRAM Structure

The Post Graduate Program in Product Management is a very highly focused program with a course structure that follows a learning-by-doing approach. Our subjects are chosen by real-world practitioners hence keeping the course up-to-date with the industry. We believe in keeping academics to a minimum and take the practical approach by working on real-world scenarios.

 

PROGRAM Curriculum

 

Term I

Subject

Credits

Emerging Technologies and Business Innovation

3

Economics for Product Management

3

Principles of Product Marketing

3

Data Driven Decision Making

3

Term II
Subject Credits

Creating Value through Financial Management

3

Product Engineering

3

Product Strategy

3

Market Research for Product Development

3

Term III

Subject

Credits

Go To Market Strategy and Sales Enablement

3

Organizational Leadership

3

Program Management

2

Elective

3

Term IV
Subject Credits
Project 3

CONTACT US

For any queries, write to us at contactus@mgait.in and feel free to call us at +91 - 9108036777.

 

 

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